IQOS is the main partner of Romanian Design Week, and in 2023, as part of the brand strategy, my team and I created the "Parte din Arte" platform. On this platform, emerging designers could submit their works and have the chance to create the main installation at RDW.
Together, we developed the entire communication for the festival, from concept and manifesto to branding materials and productions for on-site activations. Additionally, I developed the social media communication plan, divided into teasing, launch day, and ongoing communication.
Key visual
Video manifesto
Look & feel at location
Offline activations
Digital activation
Instagram grid preview - Teasing & Call for projects
Artists and designers submit their project to the "Parte din Arte" platform, and the RE-CONNECT jury selects the three finalists.
Artists and designers submit their project to the "Parte din Arte" platform, and the RE-CONNECT jury selects the three finalists.
Individual posts & captions
Animation in collab with Julien Britnic for teasing IQOS x RDW
Instagram feed preview - Meet the jury & Winner announcement
Individual posts & captions
Landing page here: https://partedinarte.ro
